Day: June 5, 2024

Intermediaries are the middlemen who specialise in performing various functions or rendering services involved in the process of moving the product from the producer to the consumer. These intermediaries may be individual or organisation, who helps the manufacturer in reaching to the final consumers. Intermediaries are of two types – Agent middlemen and Merchant middlemen. In other words, a channel of distribution is a pathway directing the flow of goods and services from producer to consumer consisting of number of inter­mediaries. It is an organised network which performs all the…