Month: June 2024

The movement of the goods implies the physical distribution of the goods or the transfer of ownership. Distribution channels provide satisfaction to the consumer by providing services and by supplying products in different varieties, colors, sizes and according to fashion. Distribution channel materializes the transfer of product’s title. It delivers right product, at right place, at right time and at right price to consumers. (ii) A One Level Channel: Distribution channels can also provide time to time information related to markets, competition etc., to the manufacturers. A distribution channel is…

Intermediaries are the middlemen who specialise in performing various functions or rendering services involved in the process of moving the product from the producer to the consumer. These intermediaries may be individual or organisation, who helps the manufacturer in reaching to the final consumers. Intermediaries are of two types – Agent middlemen and Merchant middlemen. In other words, a channel of distribution is a pathway directing the flow of goods and services from producer to consumer consisting of number of inter­mediaries. It is an organised network which performs all the…